Maxim Day Nomination

creative direction, design, production: Anya Gearhart 

MAXIM DAY T-SHIRT

apparel design, digital illustration, screen printing

These screen-printed T-shirts helped the Nike Smart Systems team celebrate their nomination for the 2019 Nike Maxim Award “Create the Future of Sport” for the launch of the Adapt BB shoe and connected digital platform. Our large, multi-disciplinary team looked and felt cohesive when we gathered on the field among thousands of Nike employees to celebrate the day. Silver metallic ink detailing accented the unique silhouette of the shoe and helped this batch feel extra special.

MAXIM DAY MEDALLION

blue acrylic, laser cutting + engraving, digital illustration, gift

These blue acrylic laser-engraved tags were created as a “thank you” tag, attached to the handle of a box of personalized Adapt BB shoes, as a gift for all employees involved in the creation of the original Adapt BB 1.0 shoe. Maximum impact, minimal price: the total cost of materials came out to $1 per tag.