Oregon Venture Fund

Designers: Anya Gearhart, Lauren Klinkhammer
Art Direction: AKQA

This rebranding project, marking Oregon Angel Fund’s transition to the new title Oregon Venture Fund, represents two rivers joining forces to flow out to the Pacific Ocean. This new identity positioned OVF as ambitious and established, yet community-oriented and approachable.

I entered and won a design competition pitching a brand identity for the Oregon Venture Fund. We designed a logo that represents the two largest rivers in Oregon, the Willamette and the Columbia, joining forces in the center of Oregon commerce to flow out to the Pacific Ocean. Together, we created an identity that positioned OVF as ambitious and established, yet community-oriented and approachable.